Daniel O'Keefe
Department of Communication Studies
Professor
d-okeefe@northwestern.edu
Frances Searle Building
2240 Campus Drive, Room 1-148
Evanston , IL 60208-2952
847-491-3581
Graduate Programs: Communication Studies
The role persuasive messages have in human decision-making has been a significant area of inquiry in communication research for over fifty years. Daniel O’Keefe’s research focuses on organizing and synthesizing the substantial body of work derived from persuasion studies--the effects of messages on persuasion and the distinctive problems associated with the development of dependable generalizations about persuasive message effects. This involves both methodological and substantive work. His research seeks to derive and integrate findings from the large number of extant persuasion effects studies, in contrast to an approach that seeks synthesis through the application of a single general theoretical framework.
Education
| Ph.D. | Speech Communication, University of Illinois at Urbana-Champaign |
| A.M. | Speech, University of Illinois at Urbana-Champaign |
| A.B. | Speech (Psychology Minor), University of Illinois at Urbana-Champaign (with High College Honors and Departmental Distinction) |
Publications
O'Keefe, D. J., & Jensen, J. D. (2007). The relative persuasiveness of gain-framed and loss-framed messages for encouraging disease prevention behaviors: A meta-analytic review. Journal of Health Communication, 12, 623-644.
O'Keefe, D. J. (2002). Persuasion: Theory and research (2nd ed.). Thousand Oaks, CA: Sage Publications.
Recent Awards and Honors
Article of the Year Award, Health Communication Division, National Communication Association, 2008.
Distinguished Scholar Award, Rhetorical and Communication Theory Division, National Communication Association, 2005.
Best Article Award, International Communication Association, 2004.
Distinguished Research Award, International Society for the Study of Argumentation, 2002.
Courses
| CS 205-0 | Theories of Persuasion |
| CS 395-0 | Advanced Theories of Persuasion |
| CS 394-0 | Undergraduate Research Seminar: Persuasion in Health Contexts |
| CS 525-0 | Advanced Theories of Persuasion |
