Daniel O'Keefe

Department of Communication Studies

Daniel O’Keefe is the Owen L. Coon Professor in the Department of Communication Studies. His research focuses on organizing and synthesizing the substantial body of work derived from persuasion studies—the effects of messages on persuasion and the distinctive problems associated with the development of dependable generalizations about persuasive message effects. His work seeks to derive and integrate findings from the large number of extant persuasion effects studies, especially through quantitative methods for research synthesis (meta-analysis).

For more information, see his personal site.

Education

Ph.D.	Speech Communication, University of Illinois at Urbana-Champaign
A.M.	Speech, University of Illinois at Urbana-Champaign
A.B.	Speech (Psychology Minor), University of Illinois at Urbana-Champaign (with High College Honors and Departmental Distinction)

Publications

O'Keefe, D. J., & Jensen, J. D. (2007). The relative persuasiveness of gain-framed and loss-framed messages for encouraging disease prevention behaviors: A meta-analytic review. Journal of Health Communication, 12, 623-644.

O'Keefe, D. J. (2002). Persuasion: Theory and research (2nd ed.). Thousand Oaks, CA: Sage Publications.

Recent Awards and Honors

Article of the Year Award, Health Communication Division, National Communication Association, 2008.

Distinguished Scholar Award, Rhetorical and Communication Theory Division, National Communication Association, 2005.

Best Article Award, International Communication Association, 2004.

Distinguished Research Award, International Society for the Study of Argumentation, 2002.

Courses

CS 205-0	Theories of Persuasion
CS 395-0	Advanced Theories of Persuasion
CS 394-0	Undergraduate Research Seminar: Persuasion in Health Contexts
CS 525-0	Advanced Theories of Persuasion