School of Communication

Daniel O'Keefe

Department of Communication Studies

Daniel O'Keefe

Professor, Owen L. Coon Professor of Argumentation and Debate
Frances Searle Building
2240 Campus Drive, Room 1-148
Evanston , IL 60208-2952
Graduate Programs: Communication Studies

Daniel O’Keefe is the Owen L. Coon Professor in the Department of Communication Studies. His research focuses on organizing and synthesizing the substantial body of work derived from persuasion studies—the effects of messages on persuasion and the distinctive problems associated with the development of dependable generalizations about persuasive message effects. His work seeks to derive and integrate findings from the large number of extant persuasion effects studies, especially through quantitative methods for research synthesis (meta-analysis).

For more information, see his personal site.


Ph.D. Speech Communication, University of Illinois at Urbana-Champaign
A.M. Speech, University of Illinois at Urbana-Champaign
A.B. Speech (Psychology Minor), University of Illinois at Urbana-Champaign (with High College Honors and Departmental Distinction)


O'Keefe, D. J., & Jensen, J. D. (2007). The relative persuasiveness of gain-framed and loss-framed messages for encouraging disease prevention behaviors: A meta-analytic review. Journal of Health Communication, 12, 623-644.

O'Keefe, D. J. (2002). Persuasion: Theory and research (2nd ed.). Thousand Oaks, CA: Sage Publications.

Recent Awards and Honors

2010 Galbut Outstanding Faculty Award
2008 Article of the Year Award, Health Communication Division, National Communication Association
2005 Distinguished Scholar Award, Rhetorical and Communication Theory Division, National Communication Association
2004 Best Article Award, International Communication Association
2002 Distinguished Research Award, International Society for the Study of Argumentation


CS 205-0 Theories of Persuasion
CS 395-0 Advanced Theories of Persuasion
CS 394-0 Undergraduate Research Seminar: Persuasion in Health Contexts
CS 525-0 Advanced Theories of Persuasion