James G. Webster
Department of Communication Studies
Professor, Media Technology & Society
Frances Searle Building
2240 Campus Drive, Room 1-131
Evanston, IL 60208-2952
Graduate Programs: Media, Technology & Society, Communication Studies
James Webster’s research interests include audience measurement, the behavior of media audiences, and media industries. He has been a member of the Editorial Board of the Journal of Broadcasting & Electronic Media since 1985.
|PhD||Mass Communication, Indiana University|
|MA||Telecommunications, Indiana University|
|BA||Psychology, Trinity College, Hartford|
Webster, J. G. (in press). The role of structure in media choice. In T. Hartmann (Ed.) Media Choice: A theoretical and empirical overview .New York & London: Routledge.
Ksiazek, T. B. & Webster, J. G. (2008). Cultural proximity and audience behavior: The role of language in patterns of polarization and multicultural fluency. Journal of Broadcasting & Electronic Media, 52(3), 485-503.
Webster, J. G. (2008). Structuring a marketplace of attention. In J. Turow & L. Tsui (Eds.). The hyperlinked society: Questioning connections in the digital age. Ann Arbor: University of Michigan Press, 23-38.
Webster, J. G. (2008). Developments in audience measurement and research. In B. Calder (Ed.) Kellogg on advertising and media. New York: Wiley, 123-138.
Webster, J. (2006). Diversity of exposure. In Napoli, P. (Ed.), Media diversity and localism: Meaning and metrics. Mahwah, NJ: Erlbaum.
Webster, J. (2006). Audience Flow Past and Present: Television Inheritance Effects Reconsidered. Journal of Broadcasting & Electronic Media, 50(2), 323-337.
Webster, J., Phalen, P. & Lichty, L. (2006). Ratings analysis: The theory and practice of audience research (3rd ed.). Mahwah, NJ: Erlbaum. Second edition also published in Chinese in the TV Industry Management Series by Huaxia Publishing (Beijing), 2004.
Yuan, E. &, Webster, J. G. (2006). Channel Repertoires: Using Peoplemeter Data in Beijing. Journal of Broadcasting & Electronic Media, 50(3), 524-536.
Webster, J. G. (2005). Beneath the veneer of fragmentation: Television audience polarization in a multi-channel world. Journal of Communication. 55(2), 366-382. Reprinted in G. Doyle (Ed.). (2007). Economics of the mass media. Cheltenham, UK: Edward Elgar.
|CS 355-0||Audience Analysis|
|CS 455-0||Current Issues in Audience Studies|
|MTS 501||Introduction to Graduate Studies in Media, Technology and Society|