Daniel O'Keefe

Daniel O'Keefe is the Owen L. Coon Professor in the Department of Communication Studies. His research focuses on organizing and synthesizing the substantial body of work derived from persuasion studies—the effects of messages on persuasion and the distinctive problems associated with the development of dependable generalizations about persuasive message effects. His work seeks to derive and integrate findings from the large number of extant persuasion effects studies, especially through quantitative methods for research synthesis (meta-analysis).


Ph.D. Speech Communication, University of Illinois at Urbana-Champaign
A.M. Speech, University of Illinois at Urbana-Champaign
A.B. Speech (Psychology Minor), University of Illinois at Urbana-Champaign (with High College Honors and Departmental Distinction)

Selected Publications

O’Keefe, D. J. (2013). The relative persuasiveness of different message types does not vary as a function of the persuasive outcome assessed: Evidence from 29 meta-analyses of 2,062 effect sizes for 13 message variations. Annals of the International Communication Association, 37, 221-249.  doi:10.1080/23808985.2013.11679151

O’Keefe, D. J. (2015). Message generalizations that support evidence-based persuasive message design: Specifying the evidentiary requirements. Health Communication, 30, 106-113. doi:10.1080/10410236.2014.974123

O’Keefe, D. J. (2016). Persuasion: Theory and research (3rd ed.). Los Angeles, CA: Sage Publications.

Recent Awards and Honors

2016 Charles Deering McCormick Professor of Teaching Excellence
2010 Galbut Outstanding Faculty Award
2008 Article of the Year Award, Health Communication Division, National Communication Association
2005 Distinguished Scholar Award, Rhetorical and Communication Theory Division, National Communication Association
2004 Best Article Award, International Communication Association
2002 Distinguished Research Award, International Society for the Study of Argumentation


CS 205-0 Theories of Persuasion
CS 395-0 Advanced Theories of Persuasion
CS 394-0 Undergraduate Research Seminar: Persuasion in Health Contexts
CS 525-0 Advanced Theories of Persuasion


Daniel O'Keefe

Professor, Owen L. Coon Professor of Argumentation and Debate


Communication Studies


Frances Searle Building
2240 Campus Drive, Room 1-148
Evanston , IL 60208-2952



Graduate Programs:

Communication Studies