Education
PhD | Mass Communication, Indiana University |
MA | Telecommunications, Indiana University |
BA | Psychology, Trinity College, Hartford |
Recent Publications
Webster, J. G. (2014). The marketplace of attention: How audiences take shape in a digital age. Cambridge, MA: MIT Press.
Webster, J. G., Phalen, P. F., & Lichty, L. W. (2014). Ratings analysis: Audience measurement and analytics (4th ed.). New York: Routledge. Second edition translated into Chinese in the TV Industry Management Series by Huaxia Publishing (Beijing), 2004.
Webster, J. G., & Ksiasek, T. B. (2012). The dynamics of audience fragmentation: Public attention in an age of digital media. Journal of Communication, 62, 39-56.
Kim, S. J., & Webster, J. G. (2012). The impact of a multichannel environment on television news viewing: A longitudinal study of news audience polarization in South Korea. International Journal of Communication, 6, 838-856.
Taneja, H., Webster, J. G., Malthouse, E. C., & Ksiazek, T. B. (2012). Media consumption across platforms: Identifying user-defined repertoires. New Media & Society, 14(6), 951–968.
Webster. J. G. (2011). The duality of media: A structurational theory of public attention. Communication Theory, 21, 43-66. Winner of the ASCoR McQuail Award for the best article advancing communication theory.
Webster, J. G. (2010). User information regimes: How social media shape patterns of consumption. Northwestern University Law Review, 104(2), 593-612. Reprinted in K. B.Tripp (Ed.). (2011). Entertainment, publishing and the arts handbook. Thomson Reuters.
Ksiazek, T. B., Malthouse, E. C., & Webster, J. G. (2010). News-seekers and avoiders: Exploring patterns of total news consumption across media and the relationship to civic participation. Journal of Broadcasting & Electronic Media, 54(4), 551-568.
Ksiazek, T. B. & Webster, J. G. (2008). Cultural proximity and audience behavior: The role of language in patterns of polarization and multicultural fluency. Journal of Broadcasting & Electronic Media, 52(3), 485-503.
Webster, J. G. (2006). Audience flow past and present: Inheritance effects reconsidered. Journal of Broadcasting & Electronic Media, 50(2), 323-337.
Yuan, E. &, Webster, J. G. (2006). Channel repertoires: Using peoplemeter data in Beijing. Journal of Broadcasting & Electronic Media, 50(3), 524-536.
Webster, J. G. (2005). Beneath the veneer of fragmentation: Television audience polarization in a multi-channel world. Journal of Communication. 55(2), 366-382. Reprinted in B. Gunter & D. Machin (Eds.). (2009). Media Audiences (Sage Benchmarks in Communication).
Courses
CS 355-0 | Audience Analysis |
CS 455-0 | Current Issues in Audience Studies |
MTS 525-0 | Understanding Media Markets: Users, Makers and Metrics |